Project Orange was invited to 'refresh' the original Myhotel Bloomsbury that James Soane had worked on six years previously. The project involved adding an additional layer to the hotel rather than radically changing an original concept that has been very successful.
In the public areas we updated the furniture in the lobby and created a 'snug' to the rear of the bar. This luxurious room, clad in mirror and velvet, is a counterpoint to the lighter bar zone. In the bar we commissioned artwork by architectural students at the Architectural Association across the road, encouraging a connection between the hotel and the inhabitants of Bedford Square.
In the lower ground meeting rooms we reworked the lighting and covered the small private room in a dramatic black wall covering. We designed the leather boardroom chairs that lend an oriental feel to the room.
The single bedrooms were re-fitted with a built-in bed, based on the concept of a first class 'couchette' that is dressed as a day bed when not in use. These were painted deep strong colours adding drama to the tiny rooms. The standard rooms were also given a new look by introducing new pieces of furniture and artwork.
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