The Hoxton Hotel is a three star hotel with 200 rooms in Shoreditch, London, marketed as a “luxury budget” product. With a view to building another 150 rooms, Project Orange was approached to design a new 15sqm concept room to further develop the existing brand of urban comfort.
Since the mid-nineties much gentrification has occurred within Shoreditch, however the urban fabric remains gritty. Our interpretation of the context lead us to propose a bedroom set within aged and distressed building fabric with a mixture of newer, more luxurious artefacts placed within. The walls, floor and ceiling reflect something of the urban condition, whilst the loose furnishings offer comfort and provide users with what they need.
Raw plaster walls and a painted concrete ceiling create the room shell. A circular glass shower provides a focus in the bedroom and brings natural light into the bathroom. The 2mx2m bed is constructed from old reclaimed floorboards and allows for different lounging positions. There is a long desk for work, and a deliberately-distressed carpet underfoot. A screen-printed sheet of plywood slides into place to cover the window, and doubles as a piece of robust artwork. To complete the room, we carefully selected the loose furnishings as more indulgent objects to help compliment the distressed aesthetic.
The hotel has been widely published and won a commendation at the INSIDE festival, and shortlisted for the FX awards.
To see more of the Hoxton Hotel click here:
World Festival of Architecture
19 June 2011
01 June 2010